Six-time motocross world champion Kiara Fontanesi is the face and energy of Ragno's new campaign for the Spring–Summer 2026 Collection.

The project stems from a powerful and primordial image: the antithesis between earth and air. A precise moment, when the motorcycle lifts off the ground and everything remains suspended. It is there that the dust rises, that the roar becomes a breath, that matter becomes lightness.

From this creative tension, “Weightless”, an unreleased track by Luca D’Alberto, takes shape, accompanying images and movement in a continuous dialogue, conveying a sense of freedom and fluidity.

Within this narrative, the product becomes an integral part of the story. The lightness of the garments, the softness of the fabrics and the elasticity that accompanies every gesture are expressed in the stretch Milano stitch suits and the iconic Ragno Pants, which redefine comfort in a natural and essential key.

DUST develops as an immersive and articulate story, taking shape through images, music and in-depth content. A project capable of going beyond the product while starting from it, where aesthetics and substance meet, just like earth and air in the perfect moment of flight.